Udayana University Holds Public Lecture on Entrepreneurship "From Passion to Profit: The Secret to Building a Successful Business in the Digital Era"

Jimbaran, 14 February 2025 – Vice Rector for Student Affairs at Udayana University (Unud), Prof. I Gusti Ngurah Alit Susanta Wirya, officially opened a public lecture on entrepreneurship with the theme "From Passion to Profit: The Secret to Building a Successful Business in the Digital Era" at the Theater Room, Lecture Building, Udayana University.

In his speech, the Vice Rector said that in this digital era, entrepreneurship does not only focus on capital or experience, but also on the ability to utilize technology, creativity and intelligence to find opportunities and create solutions. Therefore, this public lecture aims to provide in-depth insight and knowledge about how to turn interest and passion into a successful business, as well as how to utilize various digital platforms to expand the reach and impact of the business being run.

He hopes that all participants can gain useful knowledge and inspiration to start and develop their businesses, as well as have a better understanding of the challenges and opportunities that exist in the world of digital entrepreneurship.

This event was organized by the Udayana University Student Affairs Bureau and presented guest speaker Dr. Wisnu Sakti Dewobroto, S.T., MSc. from Agung Podomoro University, who shares knowledge about how to build a passion-based business that can be developed into a sustainable and profitable business in the digital market. He emphasized the importance of digital marketing strategies, use of social media, and innovation.

Students who attended not only from Udayana University but also from the Bali State Polytechnic and ITB STIKOM seemed enthusiastic about taking part in the question and answer session, where they had the opportunity to gain direct insight from the speakers.

With this public lecture, it is hoped that students will become more motivated to explore their business potential and have the courage to take real steps in entrepreneurship in the digital era which is full of challenges and opportunities.