DOCTORAL PROMOTION SESSION NI KETUT SEMINARI, SE., M.SI. MANAGEMENT DOCTORAL STUDY PROGRAM FACULTY OF ECONOMICS AND BUSINESS UDAYANA UNIVERSITY

Students of the Management Doctoral Study Program, Faculty of Economics and Business, Udayana University on behalf of Ni Ketut Seminari, SE., M.Si., held a Doctoral Promotion Session and officially held a Doctoral Degree on Wednesday, July 12, 2023.




The Doctoral Promotion Session was chaired by the Chairman of the Session, Prof. Dr. Ida Bagus Anom Purbawangsa, S.E, M.M. as the Coordinator of the Management Doctoral Study Program, Faculty of Economics and Business, Udayana University.




Educational history of Promovenda Ni Ketut Seminari, S.E., M.Si., namely Graduated S1 Bachelor of Economics, Department of Management, Faculty of Economics, Udayana University in 1994 and Graduated S2 Master Program at the Postgraduate Program Management Science Study Program in 2001.




The dissertation theme raised by the promovenda which was able to bring the promovenda to a doctoral degree was the Development of the Sukla Satyagraha Culinary Repurchase Intention Concept in Bali. The purpose of this study was to examine the development of the concept of repurchase intention of Sukla Satyagraha culinary in Bali.




The results showed that brand awareness has no significant effect on repurchase intention, while customer satisfaction has a positive and significant effect on repurchase intention. Brand awareness and customer satisfaction have a positive and significant effect on self-brand connection. Self-brand connection has a positive and significant effect on repurchase intention. Brand love is unable to moderate the effect of self-brand connection on repurchase intention, while brand respect is able to significantly moderate the effect of self-brand connection on repurchase intention as a pure moderator negatively. Self-brand connection is able to mediate the effect of brand awareness and customer satisfaction on repurchase intention of Sukla Satyagraha certified culinary products.




This Doctoral Promotion Session took place at BH Building Floor 3.4 FEB Unud-Sudirman, where the Promoter of Promovenda was Prof. Dr. I Ketut Rahyuda, M.S.I.E., and for the Co-Promoter I was Dr. I Putu Gde Sukaatmadja, S.E., M.P., and Co-Promoter II was Prof. Dr. Tjokorda Gde Raka Sukawati, S.E., M.M.. This doctoral promotion was also attended by four academic guests consisting of Prof. Dr. Ir. Ni Wayan Siti, M.Si., Dr. Anak Agung Gede Rai Remawa, M.Sn., Dr. Wayan Ardani, S.S., M.M., and Dr. Ida Ayu Oka Purnama Wati, S.S., M.M.. Promovenda is a Lecturer at the Faculty of Economics and Business, Udayana University who is based at the Bachelor of Management. Promovenda successfully passed the exam with the title of With Praise (Cumlaude) with a study period of 2 years 11 months.