DOCTORAL PROMOTION SESSION GEDE BAYU RAHANATHA, S.E., M.M. MANAGEMENT DOCTORAL STUDY PROGRAM FACULTY OF ECONOMICS AND BUSINESS UDAYANA UNIVERSITY

Students of the Management Doctoral Study Program, Faculty of Economics and Business, Udayana University on behalf of Gede Bayu Rahanatha, S.E., M.M., held a Doctoral Promotion Session and officially held a Doctoral Degree on Thursday, July 6, 2023.

 

 

This Doctoral Promotion Session was led by the Chairman of the Session, Prof. Dr. Ida Bagus Anom Purbawangsa, S.E, M.M. as the Coordinator of the Management Doctoral Study Program, Faculty of Economics and Business, Udayana University.

 

 

Educational history of Promovendus Gede Bayu Rahanatha, S.E., M.M., namely Graduated S1 Bachelor of Management Faculty of Economics, Udayana University in 2005 and Graduated S2 Master of Management Faculty of Economics, Udayana University in 2012.

 

 

The theme of the dissertation raised by Promovendus Gede Bayu Rahanatha, S.E., M.M which was able to bring promovendus to a doctoral degree was Impulsive Buying Behavior in the Implementation of Yadnya (Study on Balinese Hindu Women in the Sarbagita Region).

Where the purpose of this study is to test and explain the influence of hedonic shopping value, utilitarian shopping value, social shopping value variables on impulsive buying by adding urge to buy impulsively as a mediating variable and self control as a moderating variable.

 

 

The results showed that: all shopping value has a positive and significant effect on impulsive buying partially. Hedonic shopping value, utilitarian shopping value and social shopping value also have a positive and significant effect on urge to buy impulsively. The results also show that urge to buy impulsively has a positive and significant effect on impulsive buying. The impact of partial mediation of urge to buy impulsively occurs on the effect of shopping value on impulsive buying. Self control is also proven to act as a pure moderator negatively on the effect of urge to buy on impulsive buying. 

 

 

 

This Doctoral Promotion Session was held offline / offline which took place at the BH Building Floor 3.4 FEB Unud-Sudirman, where the Promoter of the Promovendus was Mrs. Dr. Ni Nyoman Kerti Yasa, S.E., M.S., and for the Co-Promoter I namely Mrs. Prof. Dr. Dra. I Gst. Ayu Kt. Giantari, M.Si., and Co-Promoter II is Dr. Ni Wayan Ekawati, S.E., M.M.. This doctoral promotion was also attended by four academic guests consisting of Dr. Gede Suparna, S.E., M.S., Dr. I Gst. A. Kt. Gd. Suasana, S.E., M.M., Dr. Ni Wayan Eka Mitariani, SE, M.M., and Dr. Nilna Muna, S.E., M.M., who are alumni of the Management Doctoral Study Program at the Faculty of Economics and Business, Udayana University. Promovendus is a Lecturer at the Faculty of Economics and Business, Udayana University who has a home base in the Bachelor of Management. Promovendus successfully passed the exam with the title of With Praise (Cumlaude)