SERVICES TO THE COMMUNITY POSTGRADUATE MANAGEMENT STUDY PROGRAM, 2022
Community Service Undergraduate Management Study Program 2022 was held on Friday, November 25, 2022 at Batungsel Village, Pupuan District, Tabanan Regency with the theme "Socialization of Importance and Strategies for Strengthening Local Coffee Brands to Increase Added Value of Batungsel Village Coffee Products". The majority of products in the Batungsel area are coffee, but there is still no increase in the value of these products so that the 2022 Undergraduate Management Study Program Community Service activities are expected to be able to raise public awareness in Batungsel Village about the importance of increasing the value of coffee products to increase the selling value of these coffee products.
The event was officially opened by Dr. I Made Artha Wibawa, S.E., M.M. as the Coordinator of the Undergraduate Management Study Program, which was then followed by material presentation and discussion as the core of the event in this activity. During this Community Service implementation, a Cooperation Agreement (PKS) and Implementation Agreement (IA) was signed between the Bachelor of Management Study Program FEB Unud and Bali Arabica, with the aim of further developing extensive cooperation in the fields of education and community service as well as the Merdeka Learning Program. Independent Campus (MB-KM).
This Community Service Activity presented two speakers, namely I Komang Sukarsana, S.Pd who is the owner of the Bali Arabica company, CV Danu Gunung Lestari and Dr. Sayu Ketut Sutrisna, S.E., M.M., Ak who is a lecturer at the Faculty of Economics and Business and an MSME activist in Bali, with Moderator Ni Made Rastini, SE., MM.. The first speaker, Mr. I Komang Sukarsana, SP.d brought material on Improving Value Added Downstream of Pupuan Robusta Coffee. The second resource person is Mrs. Dr. Sayu Kt. Sutrisna Dewi, S.E., M.M., Ak. delivered material on Local Brand Strengthening Strategies and Coffee Product Branding in Batungsel Village.
This activity was closed by handing over mementos and certificates to the speakers and moderators as well as a group photo session.