PSDIM FEB UNUD Doctoral Promotion Session Ni Putu Nita Anggraini entitled "Antecedents of Social Media Marketing Adoption and Consequences on MSME Business Performance in Bali

Ni Putu Nita Anggraini, a student of the Management Doctoral Study Program, Faculty of Economics and Business, Udayana University officially holds a doctorate degree through the Doctoral Promotion Session, which was held on July 18, 2022 at BH 3.4 Building, Faculty of Economics and Business, Udayana University Denpasar.




Ni Putu Nita Anggraini completed her doctoral degree through her dissertation entitled "Antecedents of Social Media Marketing Adoption and Its Consequences on MSME Business Performance in Bali (Study on MSMEs Managed by Women Entrepreneurs in Bali)". This graduate of Masters degree in Marketing, Faculty of Economics and Business, Udayana University in 2011 managed to find a method to adopt Social Media Marketing and its Consequences on MSME Business Performance in Bali




Prof. Dr. Ni Nyoman Kerti Yasa, S.E., M.S is the promoter of the temporary students with co-promoters 1 and 2, namely Prof. Dr. Dra. I Gst. Ayu Kt. Giantari, M.Si. and Dr. Ni Wayan Ekawati, SE., MM.




The doctoral promotion session this time was led by the Coordinator of the Doctoral Management Study Program, Prof. Dr. Ida Bagus Anom Purbawangsa, S.E., M.M.