National Seminar on the Postgraduate Engineer Professional Program UNUD – Senppiu 2022

Located in the third floor Postgraduate courtroom, the Graduate Engineering Professional Program Study Program at Udayana University held a National Seminar on the Postgraduate Engineer Professional Program UNUD – Senppiu 2022 with the theme Human Resources Development of Great Engineers and Superior Mentality on Friday (11/7/2022). This event was attended by the Postgraduate Director of Unud, Deputy Director I, Co-Prodi Engineer Profession along with teaching lecturers, and 8 presenters.

One of the speakers, Kadek Dharma Dyatmika Sukadiana Putra, presented about "INCREASING SEARCH ENGINE OPTIMIZATION ON THE 5 STAR BALI VILLA WEBSITE."

In his presentation, he explained that property management is a property management process that tries to maintain or even increase investment value. Most property management roles are marketing, managing, and assisting the property rental process. The marketing process on villa properties was previously carried out using conventional media, where promotional activities took a long time, and it was difficult to reach many customers, so a marketing strategy was needed using technology so that the marketing process could run quickly, accurately and efficiently.

In this case, the researcher takes a case study of increasing search engine optimization on the 5 Star Bali Villa website, so that they can find out and correct the shortcomings of the application of search engine optimization on the website. Researchers use the waterfall development method in the website development process. The results of the analysis obtained are, the application of search engine optimization on the 5 Star Bali Villa website shows poor results, where the website speed tends to be slow resulting in difficulty for customers to access the website which will have an impact on the number of website visits. Improving search engine optimization on the 5 Star Bali Villa website is carried out starting with the analysis and planning stages, increasing website speed, adding blog pages, and installing Google Analytics.